Procter and Gamble: Masters of Soap Opera Storytelling
From humble beginnings to global powerhouse
Founded in 1837 by William Procter and James Gamble, Procter and Gamble started as a small soap and candle-making business in Cincinnati, Ohio.
Revolutionizing the soap opera genre
In the 1930s, Procter and Gamble ventured into radio advertising and sponsored their first soap opera, “Ma Perkins.” This marked the beginning of a long-standing tradition of creating compelling and engaging stories for television audiences.
Creating iconic characters and storylines
Over the years, Procter and Gamble produced iconic soap operas such as “As the World Turns,” “Guiding Light,” and “The Edge of Night,” which captivated audiences with their drama-filled storylines and memorable characters.
Innovating in storytelling and marketing
Procter and Gamble continuously pushed the boundaries of storytelling and marketing by integrating social issues into their soap operas and incorporating product placements seamlessly into the narratives.
Reaching audiences around the world
With their soap operas airing in over 20 countries and translated into multiple languages, Procter and Gamble has successfully captured the hearts and minds of audiences worldwide.
A legacy of storytelling excellence
Today, Procter and Gamble continues its legacy of storytelling excellence through partnerships with popular television networks and streaming platforms, ensuring that their soap operas remain a beloved and enduring part of popular culture.